Web Design covers everything from a small single page website to a huge global platform, such as Amazon. Whether it's your first dealer website or indeed a replacement dealer website, the most important thing to do first is to decide what you need your website to achieve for your dealership.
With over 15 years of car and automotive website development behind us, we have many happy customers and have learnt a great deal over the past 15 years. The digital landscape is constantly changing and it's vitally important that we keep pushing ourselves to stay ahead of the game in terms of website technology. More importantly, to keep you - our car and automotive dealers - up to speed with the latest technology available that will help you close more deals! Our Car Dealer Website solutions are packed with features that will help you increase your sales.
It's a fact that more people are now accessing your website on a mobile device, rather than a traditional desktop or laptop. Furthermore, as of April 21st 2015, Google started to literally penalise websites that are not mobile friendly, which means that non responsive websites will lose their position in the Google search engine results pages (SERPs) to websites that are responsive, that is, mobile compatible websites. More info on mobile optimisation for SEO.
For a comprehensive insight into the car dealer solutions that we offer, take a look at Dealer Marketing Products & Services.Get in touch
Your dealer website will perform very well on all devices, from the smallest smartphone to the largest TV. This is critical for SEO as the Google Search Algorithms now factor in device compatibility.
You can upload your car stock inventory to us and publish cars to your website, Used Cars UK (FREE) and can also export to other aggregation platforms, such as Auto Trader and eBay for example. We can also automate new car data if you're subscribed to the CAP new vehicle data service.
More info on our Car Inventory Manager.
We can integrate your website with multiple providers of live finance solutions, which means your customers and prospects alike will be able to look at monthly payment options and tailor their perfect finance package for their next vehicle purchase and buy online.
More info on our Car Finance Integrations
Easily add items to your eCommerce store and sell directly from your dealer website online shop. Where data is available, you can add thousands of genuine clothing, parts and accessories items to your online store in a single click - all complete with images, pricing and fitment data (where applicable), ready for you to sell online directly from your own website.
Built from the ground up. our Dealer CMS content management system is incredibly powerful and gives you complete control of all aspects of your website - add pages, add navigation menus, add blogs, design layouts, custom galleries, banners and advertising, social plugins, new vehicle widgets, used vehicle widgets, manage transactions etc etc...
Because we fully understand the important of fluid operations and saving time where possible, we can fully integrate your dealer website with the leading Dealer Management Systems, form providers such as Catalyst and EvoPos for example. We can integrate at many levels, from simply receiving a used vehicle feed right through to a fully integrated online store that can handle inventory uploads, live stock, delivery notes and invoicing.
Your website benefits from SSL encryption as standard (shown by the padlock in the browser), which means your audience feel confident when browsing your website and are far more likely to engage with you as they know your website is secure. Website Security is vital for SEO.
We have a dedicated team ready to help you - either by phone or email, and we'll never charge for support as we believe this should come as standard. Our customers tell us we have the best support they've ever experienced from any website provider.
Trawling through multiple Google Analytics reports can be tedious - and requires a significant knowledge of the GA platform to actually find the data and KPIs that you need for your business. The DealerWebs Automotive Analytics Dashboard takes away all the pain and provides you with an intuitive and powerful overview of your dealer website performance. You can see a clear summary of your overall website engagement and drill-down into all aspects of user behaviour and how many enquiries and transactions have taken place.
The DealerWebs Automotive Analytics Dashboard enables you to drill down into multiple areas, so you can specifically track the success of your overall dealer activity right down to the various brands, services and products and product types that you provide. Drill down on car data by new or used / make / model / dealer location and do the same for all your workshop and online store transactions. You can view data by year, month, week and day. This is a very powerful and simple to use tool and is invaluable when it comes to reviewing and planning your marketing activity and car buying strategy.
Regardless of whether your dealership is a global empire or a small family independent dealership, your website should be engaging, simple to navigate and optimised to your target audience with strong SEO.
A great website is not just a well designed and great user experience, however, it should be far more than that. If a website is built without a strong understanding of your commercial objectives and target audience, it would be a total waste of your hard-earned money. The design of a website, whilst a very important factor in every website we build, accounts for approx 20% of the overall project. The other 80% of the work is comprised of a total understanding of your business (strengths, weaknesses, commercial goals etc), extensive market/competitor research, well written, engaging content, a great user experience (UX) and of course full optimisation for the search engines, that is SEO (Search Engine Optimisation).
For every single dealer we work with, the most important factor in any project is to fully understand your business, your brand(s) and your target audience(s). This is the starting point of everything. Until we have this level of understanding, nothing else can happen in terms of website development or SEO. How could it?Get in touch Learn about SEO
In our experience, it's best to have an informal face to face meeting to discuss your current business and future business objectives. Nothing too strenuous, but it provides us with valuable insight into how we can help. Our directors will either meet with you at our office in Chesterfield, at your dealership or via an online video meeting, such as Zoom or Teams. This initial meeting won't cost you a penny.
Further to our initial meeting, we'll research your competition and market conditions with a view to coming back to you with our recommendations.
Based on our meeting and our subsequent research, if we know we can help you grow your business and increase your profits, we will provide you with some recommended actions.
If you're in agreement with our recommended actions, we can work together to put a structured plan in place in order to achieve your business objectives. This is where we will drill down into your business operations, strengths and weaknesses and work towards a thorough understanding of your commercial objectives. For every single dealer we work with, the most important factor in any project is to fully understand your business, your brand(s) and your target audience(s). This is the starting point of everything. Until we have this level of understanding, nothing else can happen. How could it?
This is where the recommended actions are implemented, in line with the terms of engagement, on time and within budget. Depending on the nature of the project, our branding, website solutions, graphic design, marketing, and SEO (search engine optimisation) teams will work their magic.
Further to their meeting with you, our directors will brief our creative teams about your business, your brand, your objectives, your competition and your target audience. Our creative teams will then work on a website design that's right for your business, making sure to factor in manufacturer brand guidelines where applicable. The proposed design is then sent over to you for your feedback and approval to proceed.
Once the design is approved, work starts on the various elements of your dealer website build. There are many areas to this, including many SEO (Search Engine Optimisation) factors such as SEO Optimised Content, User Experience (UX), Mobile Optimisation and Technical SEO to name but a few. In addition to the SEO factors of your dealer website project, the functional aspects of your website and data integrations are also completed at this stage, such as New Cars, Used Cars, E-Commerce data feeds, DMS integrations etc.
Now your website is built and ready to hand over to you for your approval. Once you have approved the website, we complete a range of final functionality & browser checks to make sure your website functionality and user experience is great across all devices, from the smallest of smart phones to the largest desktops.
Go live! We'll handle all the DNS changes, Google Analytics (GA) / Google Search Console (GSC) integrations and take care of adding all the elements required for strong SEO and reporting, such as generating and submitting your sitemap to GSC and ensuring your robots.txt file is produced and indeed correctly configured. As part of this final stage of website development, we'll also setup redirects from your old website, so if users / search engines try to visit your old site pages, they're automatically redirected to your new website page instead.
Further to completion of the implementation phase, we'll drill down into the data (such as website analytics/footfall/enquiry rate etc) in order to gauge the success of your new dealer website.
Now your new dealer website is live, we welcome your feedback at all times. If you have in-house marketing expertise, your dealer website has a full suite of editing tool to enable you to keep adding optimised content, such as news posts, new pages, photos etc. If you don't have the internal marketing experience, or are struggling for time, we can continue to work with you on your ongoing dealer marketing requirements.
It's a fair assumption that you'll want more vehicle sales enquiries, more online sales, more service bookings and more people in your dealership - and the planning & research stage is vital to the future performance of your website - and therefore vital to the performance of your dealership business.
We've seen it time and time again where dealers leap head first into a website projects and then woefully regret their haste in doing so. Before giving any thought to your website, the objectives of your business must be clearly established - or all website efforts may be in vain and end up costing you money, unnecessarily.
Click below and one of our 2 directors will be in touch with you directly to discuss your needs and how we can help you. No obligation and no relentless emails or follow up calls. It's not our style.
Developing a website without SEO is like having a party without sending out the invites - a guaranteed damp squib. Follow the below link to read more about SEO ranking factors and how they impact your position in the SERPs (Search Engine Results Pages).SEO Ranking Factors