There's no magic wand here - and don't even think about attempting any underhand (Black Hat) SEO strategies to get a quick win in the search engines. If you do, the chances are your site will be removed from the search engines, potentially forever. The leading search engines are leading for a good reason, which means they're continually improving their ability to deliver genuine and relevant results for search queries. Simply put, search engines want to deliver the best search results for a given search query - and the below top 20 SEO ranking factors will determine whether your site appears on the first page - or not.
If you've arrived here, you're likely to have been searching for things like 'Car Dealer SEO', 'SEO for Car Dealers', 'Automotive SEO', 'SEO for car dealers', 'Search Engine Optimisation', 'Affordable SEO', 'SEO near me', 'SEO Agency', 'Optimise my dealer website', 'Get my website found', 'Local Business SEO' etc...
So, we're going to make a few presumptions here;
- You've just launched a new dealership / new website and you're struggling to get found online in the search engines or;
- You're a business owner whose frustrated with your website search engine ranking and you're not on page #1 or;
- Your job requires you to optimise your dealer or your clients' dealer website(s) and you're trying to improve the search rankings for the dealer website(s) you're responsible for.
First things first, if your website is all about your business (rather than a specific product or brand) a search for your business name in Google or Bing should result in your website being position #1 on page #1. If it's not, you really do have a problem and are in urgent need of some very basic SEO.
It's common place that a huge amount of Web Designers and Creative Agencies focus so much on how visually appealing a website looks, that they often overlook the most important factor of a dealer website project - metaphorically speaking, it's what's under the bonnet that really matters. The 'design' is a relatively small part of any website project. Take a Ferrari or an AMG Merc, for example, whilst there is a considerable amount of work and research into how it looks and performs aerodynamically, there's far more work involved in developing and engineering the things you don't see - such as the engine, chassis, gearbox etc. If you 'thought' you'd bought an AMG Merc and upon putting your foot down, you realised there was a tiny engine under the bonnet - you'd not be very happy.
Furthermore, when web designers are so consumed with the look and feel of a website, the calls to action or conversion touch points are often lacking. It's all good and well having a stunning website, but if it doesn't drive enquiries and conversions to your dealership, it's effectively an attractive work of art that will do very little towards your business growth.
Don't make the same mistake with your website - don't just settle for a body kit, make sure your engine's fit for purpose.
We can help you optimise your website for better search ranking - click below to find out more.